Google Adwords continues to be one of the leading pay-per-click systems on the Internet, and is a valuable way for you to buy traffic for your website or blog. Understanding how Google Adwords works is only a part of being successful with PPC advertising; you'll need to understand how to create effective campaigns, how to develop ad groups, and how to place bids for the right keywords.

No matter what niche you're in or what type of audience you are trying to attract, there are some specific guidelines to follow when using Google AdWords. Here are some important tips for creating a Google Adwords campaign that gets results:

1. Use the wizard to set up your AdWords account. If you're new to Google AdWords, you'll find it easier to get through the initial account set up process using the Adwords wizard. The wizard will walk you through all of the basic account management tools; this is the area where you can select the regions you want your ads to run, and set up your campaigns within a few clicks.

2. Create a compelling ad. Your ad needs to contain certain words and elements in a specific format to be effective. Make sure your keyword or keyphrase is used in the headline, type a benefit in the second line, write your special offer or feature in the third line, and include a destination URL (your landing page) in the fourth line. This is a proven formula for a successful campaign, and the strategy is still supported by AdWords experts such as Perry Marshall, author of the book "The Ultimate Guide to Google Adwords" and Peter Kent, author of the book "Pay Per Click Search Engine Marketing for Dummies."

3. Search for the right keywords. You need to have the right keywords and/or keyphrases that will attract your market to your site. Google offers a solid keyword selector tool that will allow you to dig deep and find appropriate keywords for your niche. Utilize this tool as much as possible when creating your campaign or even before building up your website or blog.

4. Learn how to keyword match. You can use the keyword tool within the Google Adwords campaign module to conduct broad matches, phrase matches and exact matches for a given set of keywords. This allows you to broaden your scope of words for a particular campaign. You can also eliminate certain words with the negative match; this ensures that your ads will not show up on search results for users who type in that phrase. Keyword matching allows you to refine your campaign so that it is much more targeted.

5. Set up your budget. One of the biggest benefits of using Google Adwords is the ability to set up your own budget. You can enter in the total amount you want to spend each day and Google will deduct this balance from your account. Start small and slowly increase your budget amount as you start monitoring results from your campaign. As you begin to generate traffic, you'll be able to calculate exactly how much it costs to get the type of traffic you want, and even identify which keywords actually lead to a sale or conversion.