Showing Tag: "b2b marketing" (Show all posts)

Ways To Strengthen PPC Ad Performance

Posted by Google Adwords on Wednesday, April 18, 2012, In : Adwords 
It will take time and lots of testing in order to be able to maximize the click-through rate that you get for your Google Adwords and other PPC campaigns. However, there are several ways that you may be able to do this. Among the best known strategies to do this is to first run different variations of a particular ad, then monitor the results. A significant difference to the click-through rate can be made by just altering a couple of sentences or words, then you would be able to do away with ...

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Enhancing Google Adwords Campaigns By Utilizing The Ideal Keyword Tools

Posted by Google Adwords on Friday, March 16, 2012, In : Adwords 
One of the most important elements of an effective Google Adwords campaign is deciding on the right combination of keywords and keyphrases. Guessing on what would be the proper keywords to use for your niche can be costly considering that there are most likely millions of keywords that are related to it. Google offers its own keyword selector tool to make the process of choosing keywords easier, but there's are a handful of other tools you can use to fine-tune your campaign.

When choosing keyw...

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B2B Marketing Tips During A Recession

Posted by Google Adwords on Tuesday, December 6, 2011, In : Adwords 
When an economy is trying to recover from a slow period, businesses are doing their best to keep their heads above water. With fewer resources, running a business becomes a hard task. In a slow economy, buyers hold on more tightly to their money. This makes it harder for businesses to sell their products and services. Businesses must become more creative with their B2B Marketing skills. There are a few business to business marketing tips to use to help a business get through a recession.

The f...

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