Formulating Google Adwords ad campaigns on exceedingly competitive niche and using keywords already being used by competitors can be tricky.What sets apart one copy from the other is semantics or the distinct manner in which you deliver information and draw interest from the viewers.This is accomplished by formulating and testing different ads, luckily, you will not have to do much of these!  Affiliate marketers already know the secrets and strategies for writing ads that actually convert customers and encourage hundreds, even thousands of clicks.

Perry Marshall, the author of The Definitive Guide to Google Adwords explains that customers and viewers of your ads will only convert into prospects or leads when they can truly resonate with the message delivered in the ad.You can absolutely increase your click-through rate and lead to your homepage highly interested prospects when you apply similar tone, language, and conversational style as your customers.

Here are just five ways you can begin writing compelling ads for your Google Ad words campaign:

1. Claim the impossible or unbelievable. Although it may sound unbelievable, individuals are always fascinated by exaggerated claims that captures their attention and are thus expected to click on your ad. Take the time to arouse their curiosity and offer outrageous claims immediately; and watch those clicks come on through!

2. Share a secret. Individuals prefer being informed as it makes them feel advantageous about a specific product or service. Share your ‘secret’ or a special story in your ad to capture this highly-interested group of people. It is essential employing this elaborate scheme when you establish a new product or service in the market.

3. Use the power of ellipses. A good way to solicit more clicks is to add three dots (also known as ellipses) at the body copy of your AdWords ad. This allows the reader to think about relevant information once they click your ad, prompting them to do so in order to find out more. This strategy is especially effective when you are answering a question or suggesting a solution for a certain problem within your ad because it ads mystery, intrigue and helps increase the response rate of your ad.

4. Write each of your leading words in capital letters. In formulating an ad that creates strong impact to viewers, you need to capitalize your keywords, except placeholders like 'in', 'the', 'and'. These ads are easy to read and naturally attract attention when they are sitting next to other, similar ads in your market. Using capital letters also renders professional look on your ad and elicits trust from the audience or viewer.

5. Use powerful take-action words in your headline. In the field of advertising, the strongest and perhaps the most influential word used is 'free' because it gives benefits to viewers. You can also use words such as ‘Discover’, ‘Get’, or ‘Learn’ to increase your click through rates and encourage ‘hungry’ leads to click on your ad almost immediately.