Did you realize that optimizing your website by using the right keywords might not be enough to get more of the right kind of traffic that you desire. Thousands of successful companies resort to Pay per click marketing like Google Advertising so that their site can show up on the first page of search results for some of the most popular search terms. How powerful is a Pay per click strategy like Google Adwords?

According to Avinash Kaushik, author of the book "Web Analytics", Pay per click advertising methods like Google Adwords still holds a lot of weight in the online world. The author emphatically stated that Pay per click advertising such as Google Adwords is a vital component of search engine marketing, and when combined with proper SEO practices, can generate high click-through rates and become a very successful online marketing campaign.

When there is heavy competition for your particular keywords, the use of Pay per click advertising such as Google Advertising will give you the edge you need. Some companies are fortunate to work in micro-niches where there is very little competition for certain types of keywords. On the other hand, most of the companies work in well-established niches where there is stiff keyword and keyphrases competition.

This is important because you don't want to waste your marketing budget paying for website content that won't help you earn top search engine rankings. If a particular keyword search generates thousands of search page results, you will have a very difficult time getting your pages and website onto the first few sets of pages.

Pay per click advertising like Google Adwords, allows you to sidestep this challenge and promote your products and services directly on the first page. Google and other search engines considers Pay per click advertising as 'sponsored listings.' Pay per click advertising such as Google Adwords will make your website appear on either the right side column of the page or on the first page listing of organic search results, every single time anyone searches for your specific keywords.

The position of every Pay per click advertisement like Google Adwords is determined by the amount you bid on your words. If you bid higher than the competition, you will be able to earn priority placement, while a bid lower than the average amount, will make it have a lower placement. The factors that will determine the final rank position of your Pay per click advertisement is the amount paid and the number of other existing advertisers for the same keyword.

Pay per click advertising methods is a valuable component of your online marketing campaign, but it may take some time to fine-tune your strategy and to get more of the right type of traffic. You will need to conduct extensive research on what people are searching for when they purchase your products or services, consider alternative keywords and keyphrases that might lead people to your website, and review the overall cost per click using various tools available through the Pay per click advertiser.

You can start your Pay per click campaign with Google Adwords even with a very small budget and try different combinations of keywords and ads to find the best fit for your particular site. Whether you decide to use Google Adwords or other less popular Pay per click methods, there are several benefits and advantages website owners will gain from this strategy.