One of the most important elements of an effective Google Adwords campaign is deciding on the right combination of keywords and keyphrases. Guessing on what would be the proper keywords to use for your niche can be costly considering that there are most likely millions of keywords that are related to it. Google offers its own keyword selector tool to make the process of choosing keywords easier, but there's are a handful of other tools you can use to fine-tune your campaign.

When choosing keyw...

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