Pay per click marketing is an important part of your online marketing strategy, but how do you know if what you are doing is getting any results? Learning how to measure the effectiveness of PPC campaign is a relatively simple process, but it does require some basic knowledge about how SEO and PPC work, and access to web analytics tools. Here are some simple ways to measure the effectiveness of PPC campaigns:

1. Integrate PPC with your web analytics tool. Avinash Kaushik, author of the book "W...

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