If you want to maximize the efficiency of your Pay per click campaign with Google Adwords, there are a few things that you can do before writing and executing each advertisement. You can write your Pay per click ads in such a way that it will capture the attention of your target market right away, and you will get more of the traffic that you need if your ad is very specific.

In the book, "The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising", author Bruce Brown, expounds ...


Continue reading ...