Did you realize that optimizing your website by using the right keywords might not be enough to get more of the right kind of traffic that you desire. Thousands of successful companies resort to Pay per click marketing like Google Advertising so that their site can show up on the first page of search results for some of the most popular search terms. How powerful is a Pay per click strategy like Google Adwords?

According to Avinash Kaushik, author of the book "Web Analytics", Pay per click a...

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