Browsing Archive: September, 2009

Using PPC Marketing With Your Branding Campaign

Posted by Google Adwords on Thursday, September 24, 2009, In : Adwords 
The many advances in the Pay per click advertising industry over the past decade made it now possible to run a PPC branding campaign. Branding campaigns are really just a long-term method for a company to influence customers and PPC now allows companies to do branding as a highly focused and quantifiable effort.

Any business can put up effective promotions for branding using any PPC network. Author Boris Mordkovich, of the book "Pay-Per-Click Search Engine Marketing Handbook" gives out some gu...

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How to Track Conversions from Google Adwords

Posted by Google Adwords on Wednesday, September 9, 2009, In : Adwords 
Tracking your conversions is one of the most important elements in any PPC campaign. You will not be able to optimize your campaign if you cannot track your conversions accurately.

You have the option of simply using your landing page hits and number of sales from a link to analyze your conversions. But it's also worth looking at the tools Google provide its Adwords users for acquiring conversion data. Here are some tips and guidelines for using Google's conversion tracking tools.

First, you'll...

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Google Adwords

How To Use Google Adwords Advertising to Attract New Customers to Your Website
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