Browsing Archive: August, 2009

Improve PPC Ad Campaigns With These Steps

Posted by Google Adwords on Tuesday, August 25, 2009, In : Pay Per Click Program 
Optimizing Google Adwords and other PPC campaigns naturally consume time and effort because of all the data gathering and testing you need to do. However, there are techniques that are known to improve any campaign's performance quickly. Running different ad variations is the most popular technique to optimize PPC campaigns. Some of your ad versions will gather more clicks than others do; it's just a matter of discarding low-performing ads.

Still, there are other ways to fine-tune your pay-pe...

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Five Ways To Prevent Click Fraud With Google Adwords

Posted by Google Adwords on Thursday, August 20, 2009, In : Adwords 
Click fraud is a serious problem on PPC campaigns. Google Adwords is not immune from this problem. Researchers estimate $1.6 billion were lost to click fraud as of 2008. Click Fraud happens when competitors click on your ads to crack your ad budget or when web robots are setup to generate false clicks on your ads.

PPC networks, including Google Adwords, confirm the existence of click fraud and are working hard to solve it. All we can do as PPC advertisers is to tweak our campaigns to reduce t...

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Google Adwords

How To Use Google Adwords Advertising to Attract New Customers to Your Website
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